Yes, ad blockers are legal in Argentina, but their use is constrained by consumer protection and data privacy laws enforced by the National Directorate of Consumer Protection (DNPC) and the Agency for Access to Public Information (AAIP). While no statute explicitly bans ad blockers, compliance with Law No. 24,240 (Consumer Protection) and Law No. 25,326 (Data Protection) is mandatory, particularly when blocking ads disrupts contractual transparency or data processing agreements.
Key Regulations for Ad Blockers in Argentina
- Consumer Protection Law (24,240): Mandates clear disclosure of service terms. Ad blockers may violate this if they conceal mandatory disclosures, such as pricing or contract terms, as outlined in DNPC Resolution No. 53/2021.
- Data Protection Law (25,326): Requires explicit consent for data processing. Ad blockers that modify or intercept tracking scripts without user consent may breach AAIP guidelines, especially under the 2023 amendments aligning with GDPR principles.
- Electronic Commerce Law (27,346): Prohibits deceptive practices. Blocking ads that include essential commercial information (e.g., promotions or legal disclaimers) could be deemed unfair under Article 8 of the law, as interpreted by local courts in 2025 rulings.