Yes, Slapjacks are legal in Brazil but subject to strict advertising and product safety regulations under Anvisa’s 2024 Resolution 744, which aligns with Mercosur’s 2026 harmonized snack standards.
Key Regulations for Slapjacks in Brazil
- Anvisa RDC 744/2024 mandates maximum 20% sugar content and prohibits claims of “natural” or “organic” unless certified by SisCert.
- Decree 11.066/2022 requires front-of-pack warning labels for products exceeding 15g sugar per 100g, including slapjacks marketed as breakfast substitutes.
- IN 77/2023 (MAPA) enforces sanitary inspections for industrial slapjack production, with penalties up to R$ 1.5 million for non-compliance.
Anvisa’s 2025 enforcement priorities include slapjack brands using influencer marketing to circumvent advertising bans on unhealthy foods. Non-compliant products face immediate seizure under IN 10/2021 (ANVISA). Foreign slapjack importers must register with Siscomex and provide Portuguese-language nutritional labels compliant with RDC 429/2020.