Yes, ad blockers are legal in Peru as no statute explicitly bans their use, but their deployment must comply with consumer protection and copyright laws enforced by INDECOPI and the Copyright Commission.
Key Regulations for Ad Blockers in Peru
- Consumer Protection (Decreto Legislativo 716): Ad blockers cannot mislead users or interfere with contractual terms of service, particularly for subscription-based digital content. INDECOPI has fined platforms for deceptive practices involving ad-block circumvention tools.
- Copyright Law (Decreto Legislativo 822): Blocking ads that fund copyrighted content may violate the economic rights of creators if it reduces revenue streams without authorization. The Copyright Commission has signaled scrutiny of tools enabling systematic ad suppression on protected works.
- Data Privacy (Ley 29733): Ad blockers collecting user data for profiling purposes may breach Peru’s data protection framework, as supervised by the National Authority for Transparency and Access to Information (ANTAI).
Peruvian courts have not yet ruled on ad blockers directly, but emerging 2026 compliance guidance from INDECOPI suggests stricter enforcement against tools that disrupt fair compensation models for digital publishers. Businesses deploying ad blockers must audit their configurations to avoid conflicts with local e-commerce and advertising regulations.